5 Reasons Why It's Hard to Do a Webinar As a Marketer

You want to do your own webinar? I REALLY encourage you to do that, but maybe read some of my tips first so you can be prepared for your dive into the webinar world!

Britani Johnson
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August 3, 2020
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Resources

As a marketer, you know all of what you need for a webinar. You need a speaker (or two), some slides, maybe some videos or animations, and a great program to bring it all together. Sounds easy, right? It can be, but it can also be so difficult if you’re doing everything (mostly) yourself. 

I’m Britani and I’m the Growth Marketing Manager here at Parmonic, and I want to share with you 5 reasons why it’s hard to do a webinar as a marketer.
A big part of my job is making sure we have quality content to create and for us, webinars are just that.  

I never realized before I started here how hard it was to host a webinar and here’s why:  

1. Thinking through the technical aspects 

We had some issues in the beginning since we originally started on Microsoft Teams. However, that had some issues for the speaker windows for us and we eventually settled on Zoom for hosting and recording our webinars. It did take a few attempts to get this right, but practice makes perfect!

Sometimes, it can be a real pain to test things and it not work out.

2. You have to find a good speaker that reflects your goals for the webinar 

It should most certainly have something to do with your business or pertain to whatever topic you’re presenting. Make it fun and interactive and sometimes, that's easier said than done if your audience hasn't had enough coffee.

Trying to find the perfect person isn't easy, but great speakers are what make webinars great in the end.

3. Trying to find a good time between several people can take a while  

You already know syncing calendars is an already insane task just for the most basic meeting, so getting everyone together as soon as possible to discuss plans and rehearse is a wonderful idea. 

It's basically like trying to juggle 3 bricks and talk on the phone at the same time.

4. Sometimes you have to wait on other people 

If I had a nickel for every time something was held up because of waiting on someone else, I’d be a billionaire by now! All jokes aside, when working with others, you know how this can affect the timeline, so make sure you take that into consideration. Also, as a marketer, I helped create the slides and it definitely takes some time between editing and back and forth with the presenter and anyone else.

You thought I was kidding, right?

5. The content you create with the webinar afterwards should be perfect and polished and put together in a way that makes it compelling, not boring. 

Now that you’ve spent allllllllll this time working on the webinar, make sure it’s up to your standards and present it as if it were a precious treasure to you. Make sure everyone knows how wonderful and valuable it is. 

 

Your audience should be like this guy by the end of your webinar, entertained and he looks like he learned lots of new things today!

We finally got it done and now this piece of content is VERY valuable to us. We assume it would be to you as well since it takes so much blood, sweat, and tears to get it going. Now that it's ready, I've taken one webinar and used it in an email newsletter, a blog post, social media posts, as a teaser trailer and plan to continue to use this in a variety of ways to continue to re-purpose it. All of us here at Parmonic hope that you do the same with your webinar!

 

 

 

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