How to Maximize Your Video Content on LinkedIn

With the pandemic in full force, I’m sure you’ve been wondering how you can be front and center to your audience. So many companies are going virtual with events, webinars, company meetings, and presentations, meaning that there is a flood of information out there.

Britani Johnson
August 3, 2020

How can you get this information out to those on LinkedIn in a way that makes it appealing for them to consume your content without having to spend an hour watching a video? People want to engage with short, bite-sized content that aligns with their interests.

Here at Parmonic, our tool does exactly that.

So, what does LinkedIn require for video anyway?

  • Minimum video length: 3 seconds
  • Maximum video length: 10 minutes
  • Minimum file size: 75KB
  • Maximum file size: 5 GB
  • Orientation: Horizontal or vertical. (Note: Vertical videos are cropped into a square in the feed.)
  • Aspect ratio: 1:2.4 or 2.4:1
  • Resolution range: 256×144 to 4096×2304
  • Frame rates: 10 – 60 frames per second
  • Bit rates: 192 kbps – 30 Mbps
  • File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
  • Formats that are not supported include: ProRes, MPEG-2, Raw Video, VP6, WMV1as.

Luckily for you, when you download the snackified version of your video from Parmonic, it already adheres to everything LinkedIn requires for native video.

You can even have your subtitles already integrated with your video file for when your video auto-plays in your prospect’s feed. This increases the chance that your potential audience member will engage with your content as LinkedIn automatically auto-plays your video on mute.

Parmonic also ensures that your snackified video is the perfect length for viewers on LinkedIn.

Now sit back, and let our app do the work for you. It really is that easy!

If you're interested in getting to know our product a bit more, click the button below to book a demo!

Snackify your videos with Parmonic.
Built for B2B marketers. It's like having your own assistant that watches your videos to create multiple assets for you.
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