How to Maximize Your Video Content on LinkedIn

With the pandemic in full force, I’m sure you’ve been wondering how you can be front and center to your audience. So many companies are going virtual with events, webinars, company meetings, and presentations, meaning that there is a flood of information out there.

Britani Johnson
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October 15, 2020
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Resources

How can you get this information out to those on LinkedIn in a way that makes it appealing for them to consume your content without having to spend an hour watching a video? People want to engage with short, bite-sized content that aligns with their interests, and LinkedIn is all about short, snackable videos. Luckily for you, this is what we excel in, whether it's trailers or moments from your latest webinar.

Here at Parmonic, our tool does exactly that.

So, what does LinkedIn require for video anyway?

  • Minimum video length: 3 seconds
  • Maximum video length: 10 minutes
  • Minimum file size: 75KB
  • Maximum file size: 5 GB
  • Orientation: Horizontal or vertical. (Note: Vertical videos are cropped into a square in the feed.)
  • Aspect ratio: 1:2.4 or 2.4:1
  • Resolution range: 256×144 to 4096×2304
  • Frame rates: 10 – 60 frames per second
  • Bit rates: 192 kbps – 30 Mbps
  • File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
  • Formats that are not supported include: ProRes, MPEG-2, Raw Video, VP6, WMV1as.

When you download the snackified version of your video from Parmonic, it already adheres to everything LinkedIn requires for native video. So, feel free to share your newest trailer teasing your latest webinar or any moments you want and it'll be ready to go.

You can even have your subtitles already integrated with your video file for when your video auto-plays in your prospect’s feed. This increases the chance that your potential audience member will engage with your content as LinkedIn automatically auto-plays your video on mute.

Parmonic also ensures that your snackified video is the perfect length for viewers on LinkedIn. Also, LinkedIn now shows employee engagement with your videos so use your snackables for an internal and external impact. On top of that, in July 2020, LinkedIn made it to where you can see exactly who is following your company for better lead targeting!

Now sit back, and let our app do the work for you. It really is that easy!

If you're interested in getting to know our product a bit more, click the button below to book a demo!

Snackify your videos with Parmonic.
Built for B2B marketers. It's like having your own assistant that watches your videos to create multiple assets for you.
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