Under the Hood: Parmonic's AI Engine

While the AI is very complicated, in this post we give you a high-level understandable overview of what's happening under the hood of Parmonic's AI.

Piyush Saggi
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August 3, 2020
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Product & Company Updates

Years of research and thousands of test videos have helped us develop a sophisticated, purpose-built AI engine to parse informational videos.

While the AI is very complicated, in this post we give you a high-level, understandable overview of what's happening under the hood of Parmonic's AI.

Videos are made up of two main components - audio and video.

While humans can hear and see, computers cannot. So the first task is to convert videos into a format that computers can understand. To accomplish this our technology first extracts these two signals from every video file, and converts these signals into bits and bytes that our algorithms can act on.

We call the algorithmic approach that we have developed as the Expert Ensemble Method. As the name implies, this approach uses several "experts" to find the key moments in a video. Each "expert" is a different model. We use several different AI models, as well as heuristics-based models.

The following animation shows a glimpse of how these models work in unison. There are a number of "experts" in our approach. Some are obvious, like the duration of each visual scene (or slide in case of webinars), while many others are proprietary and novel.

Under the hood, our algorithms are performing extremely complicated (and novel) NLP analysis, Deep Learning, Neuro-Symbolic AI and expert modeling.

But, we understand that while our AI engine is very sophisticated, what matters most to our customers is not the intricacies of the AI but the results and the impact that they can have at their companies. Embracing that philosophy we don't harp on buzzwords and try hard to distill the complexities to make our product easy to use.

The most beautiful concepts in nature and technology are simple and complicated at the same time. If you're a marketer, join us in this journey and see how you can use an AI-based technology to become an inspirational marketer who can snackify long videos with the press of a button. Let our AI do the hard work to make you shine.

Snackify your videos with Parmonic.
Built for B2B marketers. It's like having your own assistant that watches your videos to create multiple assets for you.
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