Parmonic is a software product. It's an AI-based video (webinar, virtual event) snackification tool. While we don't offer consulting services, we help you use use our product with onboarding and unlimited on-going support.
What does snackable mean? What is video/webinar snackification?
Let's quickly cover what it does not mean. Videos that are not snackable are those that are long, inflexible and make people run away. Snackable videos are those that are easily consumable. Snackification is the process of transforming long video recordings into snackable bites. These might have different durations based on the end use case (and our product automatically handles that). Before Parmonic, the only way to snackify long videos was to spend lots of frustrating hours and money with the "pros". With Parmonic, marketers are empowered to snackify their long videos in a manner that's easier than creating a blog post.
What kind of outputs does the tool provide?
Outputs are automatically generated for three main channels - web, email and social media. For the web it provides embeddable videos (via our widgets). For email, it provides email body. For social media (or use on internal systems) it provides native video downloads.
Does it work with x? Can we still use our video hosting service?
Our outputs are universally compatible and are plug-n-play. No long integrations needed. No matter which webinar or virtual event platform you use to record videos, you can use Parmonic. It can also handle videos of different formats (slides, camera streams, etc.). While our tool is a complete solution that includes video hosting and streaming, we do integrate with some video hosting services. Please discuss your use case with us.
02. Our AI
How good is your AI?
It's the best AI engine you can get that is purpose-built for B2B marketers. Since our inception, we've been measuring the quality of our AI engine by comparing it to the output of a human, given a long video recording that is very information heavy. Our AI has been trained on hundreds of thousands of long videos, and we have the world's best researchers working continuously to improve it. While our AI is very good at understanding rational thoughts, keep in mind that it is not designed to understand humor or sarcasm. As a customer-focused company we constantly measure and improve our algorithms without resting on past milestones.
What if I don't like what the AI created?
We give you full control. You should think of the AI as your specialized assistant. It will do most of the hard work but at the same time obey your instructions.
I know machine transcriptions are not great. How good is yours?
We use the best speech-to-text engines available in the market provided by Microsoft Azure, Amazon AWS and Google. Using all three allows us to dynamically choose the best fit. They are all about 80-90% accurate. We also offer professionally-edited transcripts which are a must in some use cases.
Does your AI work out of the box or does it need training first?
We've built an engine that works extremely well out-of-the-box for B2B videos. No training on your end is needed. Building a general-purpose AI is extremely difficult and our focus on information-heavy B2B videos instead of consumer videos has allowed us to develop an AI that works very well.
Where are you based?
Do you offer support? Will I get help if I get stuck?
We offer more than support - we offer a customer happiness promise and guarantee. Customers get unlimited access to phone, email and chat-based support from our Atlanta office.
Who do you serve?
We serve Mid-market and Large companies in Technology, Financial Services, Healthcare and other verticals. Our clients span across three continents and include Fortune 500 brands, in addition to several mid-market brands.
What does Parmonic mean?
Let's save this one for when we talk.
04. Pricing & ROI
What is your pricing?
Please book a demo and get a quote based on your expected usage. We've democratized access to our tool so that a solo marketer, a regional team or an entire department can use the product for high-speed impact at a very affordable price.
What's the typical ROI on this?
Our clients have seen 5x to 24x lift in campaign results and webinar engagement rates. While your results will vary, we know for a fact that no one has time to watch long videos. Everyone wants easy access to the key moments that might matter to them. If that resonates with you, Parmonic is the most affordable and frustration-free tool you can use as a marketer.
Do you offer a trial?
Yes, please book a demo and our team can help you with a trial.