Our story

A whiteboard. A walk through Georgia Tech.

Our founders left their corporate careers to spend a winter at the behavioral economics-based incubator at Georgia Tech, and launched our first product which analyzed for marketers how their content was being consumed by customers and sales teams.
‍
While the product was successful, it revealed a radical shift in how people were consuming content - short bursts of bite-size content instead of long-form content. A few months of unsettling data led to an afternoon of whiteboarding in their tiny two-person office at the ATDC (Advanced Technology Development Center) at Georgia Tech in midtown Atlanta. The concept behind Parmonic was born that day in that window-less office.

While we started receiving tremendous excitement from the market for the concept, there was one huge challenge to overcome - building one of the world's most intelligent, purpose-built AI engines that could bring the concept to life.

A chance encounter with a professor, who had done some of the world's most advanced research in areas like attention modeling, and a long walk with him under the autumn sun started the journey that's brought us here.