The most fundamental responsibility of marketing is to create content that leaves an impression and compels action. Every program, every campaign, every tactic needs content. Content comes in many shapes and forms. The two most important categories are:
A third, much smaller category is interactive content like calculators, quizzes, etc.. Content creation needs good ideas, knowledge of the company's market and products, and insights. Creating content from scratch takes a lot of time and investment.
Marketers face the challenge of transforming their company's expertise into market-ready content. Webinars, often viewed as endpoints, actually present the beginning of content creation. While subject-matter experts provide valuable content in recordings, the process of refining and repurposing these recordings into impactful content for various teams becomes a significant hurdle.
The most fundamental responsibility of marketing is to create content that leaves an impression and compels action. Every program, every campaign, every tactic needs content. Content comes in many shapes and forms. The two most important categories are:
A third, much smaller category is interactive content like calculators, quizzes, etc.. Content creation needs good ideas, knowledge of the company's market and products, and insights. Creating content from scratch takes a lot of time and investment.
A marketer's expertise lies not in becoming an expert in her company's products but rather in converting her company's knowledge and insights into content for the market.
Instead of thinking about webinars as the end, think about webinars as the beginning (of content creation). Subject-matter experts prepare content and deliver it as a recording. It's almost like they've created the draft of a long content piece for you.
You can take these recordings, apply some magic to create new content and provide that polished, impactful content to other teams that need content.
Parmonic is an easy, all-in-one solution. It creates content, allows you to create content and transforms content into every imaginable format for each of the teams that you might be working with. Our goal is to free up your time for more meaningful tasks.
Some webinar recordings are not smooth. Don't let that come in the way of your success. The Glamorizer in Parmonic addresses this by cosmetically uplifting webinar recordings to make them TV quality.Use advanced analytics capabilities in Parmonic to track the impact of your content."The medium is the message" still applies. Different teams and use cases will have needs for different content pieces, formats and durations. Parmonic is the only platform that covers those scenarios for you.
Revolutionize your content strategy with the goal of reducing creation costs and accelerating the content production process. Enhance your approach by delivering content in more channel-appropriate formats, ensuring optimal engagement. Empower your creativity with purpose-built tools designed to extract valuable content from existing materials, allowing you to maximize efficiency and produce high-quality work. Unleash the untapped potential within webinars by leveraging the valuable content embedded within them, further enriching your content portfolio.
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