Increase registrations and viewership of  on-demand webinars

What you'll learn

  • Why it's important to convert no-shows
  • How to get content for high-impact event follow-up emails
  • How to do it
  • Outcome

Why it matters

Webinars have a schedule. Buyers don't. Buyers are solving problems and buying solutions whenever they have a need. Your content needs to be ready for buyers whenever they want to engage. People are coming to your website 24/7/365 and your content needs to be at its best to work on your behalf.

Webinars are like a real-estate asset. If you take care of it, you can earn rent and become rich. If you ignore it, it's just a fast-depreciating asset.

What's known

You can create a registration page to gate access to webinars. The registration page typically includes some text. Upon filling out the form on the registration page, viewers are redirected to watch a (usually long) webinar and expected to move forward in their buyers' journey.

People like multimedia content. It's easier for human brains to process videos.

Parmonic Insight and Solution

Make webinars more consumable

Different buyers have different needs. Instead of trying to find one moment or topic that will resonate with every buyer, give them the choice to consume what matters to them. Let users personalize their content journey.

Highlight important points and let viewers build their own personalized webinar consumption journey. Do the hard work for buyers because if you make them work hard, they will leave. Suggest the best parts to viewers and give them a quick, low-risk opportunity to engage.

Tell people exactly what you are offering and they will respond in bigger numbers.

What you will need

Ability to update your on-demand webinar registration page. Ability to update on-demand webinar page. Access to Parmonic.

How to do it

  • Login to Parmonic and copy the embed code for the trailer.
  • Paste it on your registration page.
  • Go back to Parmonic and choose a display style for your on-demand recording.
  • Copy the embed code and paste it on your on-demand (thank-you) page.

If you don't have the ability to update your webpages, you can use landing pages in Parmonic. However, we strongly suggest you use your own webpages for deeper tracking.

Pictured above: A modern registration page for an on-demand webinar with a trailer
Pictured below: A personalized, munchable key moment experience of the full webinar

Tips

By doing the above you've elevated the registration page and the thank-you page experience which will drive registrations and viewership. Supplement these efforts by using email, social media and ads to drive people to your webpages.

Based on your analytics set-up, you can give email recipients VIP access to the munchable key moments instead of asking them to fill out a form again. This can be done by creating separate landing pages for anonymous visitors and known audiences.

THE OUTCOME

Convert more registration page visitors to leads.
Drive more viewership of content locked in webinars.
Reduce webinar drop-off.
Extend webinar shelf life and impact.


Protect your webinars from decaying and capture a bigger share of buyer's time by asking for less time.

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