Repurpose Employer Branding Videos

Turn your employer branding videos into engaging, multi-format content that strengthens talent attraction across career pages, social media, and internal channels.

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AI that speeds up authentic content creation

Make engaging bytes from corporate videos

Let AI analyze your employer branding videos to find and showcase the most compelling moments without manual editing.

Identify and highlight authentic employee stories and culture moments.
Instantly create ready-to-publish video clips.
Personalize videos with your employer brand visuals and tone.

Scale employer brand content without scaling your budget.

AI that fuels your BLOGS

Convert Employer Videos into Articles & Blogs

Give your culture and recruiting videos extended value by transforming them into compelling blog posts and written content.

AI-powered blog creation with structured formatting.
Convert interviews and testimonials into engaging articles.
Embed video snippets to enhance storytelling.

Attract and influence high-quality candidates.

AI that helps you fill out your social calendar

Break Employer Videos into Social-Ready Content

Shorten lengthy culture videos and interviews into concise, engaging clips tailored for social media and hiring campaigns.

Generate captivating videos for maximum reach.
Produce short clips, teaser reels, and culture highlights.
Align moments with your employer brand messaging and values.

Increase awareness and candidate engagement.

AI THAT IMPROVES THE CUSTOMER EXPERIENCE OF CONTENT

Repurpose corporate videos into 10+ content pieces

Expand the impact of your employer brand videos by adapting them into multiple formats that resonate with different candidate audiences.

Repurpose videos into recruitment email campaigns and job promotion content.
Refresh older culture videos with updated messaging.
Maintain consistent employer branding across every channel.

Drive talent attraction, engagement and retention.

AI that speeds up authentic content creation

Content Marketing

Rapidly create more engaging, video-derived content by empowering content creators who don't have bandwidth or skills to do video editing.

Easily extract gems from videos
Edit, refine, enhance using AI
Multiply content into different formats

Scale content creation without scaling your budget.

ai that fuels your campaigns

Demand Generation

Generate more leads by serving content that gets seen and consumed. Engage leads already in your funnel and increase their score.

Create 'hook' content like highlight reels
Create multiple formats for different campaigns (paid or organic)
Easily integrate with MAP to collect leads

Generate and influence more MQLs.

ai that helps you fill out your social calendar

Social Media Marketing

Showcase thought leadership on social with more insightful content.

Create exclusive, social-friendly content
Create videos, highlights, audiograms
Easily add brand elements

Increase followers and engagement.

ai that improves the customer experience of content

Customer Marketing

Engage existing customers with better content to get more mindshare than other vendors.

Make customer videos snackable
Easily embed in your community software
Turn customer conversations to content

Drive community engagement, upsells and renewals.

ai that does what event teams don't have time for

Event Marketing

It took months of effort to host that big event. It shouldn't die in a day. Make it last for months.

Make session recordings digestible
Generate content from events
Generate sponsor packs

The brightest thing you can do to increase event ROI.

ai that makes sales teams drool

Sales Enablement

Give your sellers an edge with content that gets attention. You know that they are not going to get attention by sending links to 1-hour recordings.

Create short, concise content for sales
Create multiformat sales content easily
Integrate with sales enablement tools

Give sales what they've been asking for - better content

What our customers achieve?

Teams repurpose employer branding videos into multiple recruiting assets in minutes instead of days.

Customers achieve up to 3.9× higher engagement through consistent video distribution.

Employer branding teams reduce editing and repurposing effort by 50%+ using AI automation.

Companies maintain consistent employer brand messaging across all content formats.

Teams scale recruiting content across social and career channels without increasing headcount.

Organizations lower production costs by reducing reliance on agencies and manual editing.

Patented AI sets us apart

Trusted by leading Tech, Financial Services, Healthcare, Manufacturing, Law Firms and Associations for over 5 years (yup, we've been around).

" Parmonic allowed us to get the video content we needed quickly to share with our prospects and customers, without having to hire a designer. "

Blair Romain
Content Marketing Manager, Arkestro

" Parmonic automated the content creation workflow, and thus enabled us to save many hours on the backend. "

Blake Cohlan
Growth Marketing Strategist

" Parmonic allows me to be more creative in my role and I don't have to go through our graphic designer every time. "

Jill Kressin
Content Marketing Specialist
Why Parmonic for
Employer Branding?
Parmonic helps employer branding and talent acquisition teams transform culture videos, employee interviews, and recruiting events into highly engaging, easy-to-consume content with minimal effort. Our AI-powered system automatically extracts key moments, converts them into short-form videos, and repackages insights into blogs, social posts, and recruitment assets.

With built-in customization options, you can apply employer branding visuals, adjust messaging, and ensure consistency across all formats. By streamlining video repurposing, Parmonic empowers teams to increase visibility, attract top talent, and strengthen employer brand presence effortlessly.
FAQs

Ask more on chat or by booking a demo.

What is AI video repurposing for employer branding?

AI video repurposing helps teams convert culture videos, employee interviews, and recruiting content into short clips and multi-format assets for broader distribution.

What types of employer branding videos can Parmonic repurpose?

Parmonic can repurpose employee testimonials, culture videos, hiring webinars, campus event recordings, and internal town halls.

Can I maintain employer brand consistency across formats?

Yes. Parmonic allows you to apply branded visuals, fonts, and messaging to maintain a cohesive employer identity.

Which integrations do you offer?

We offer integrations with leading webinar providers, Marketing Automation Platforms (Marketo, Hubspot, Pardot, Eloqua), Google Analytics, Sales Enablement Platforms (Salesloft, Outreach, Seismic), and more.

Can I use repurposed videos for advocacy programs?

Yes. Short testimonial clips and highlight reels are ideal for advocacy campaigns and social proof initiatives.

Can older culture videos be reused?

Yes. Parmonic helps refresh and repurpose older employer branding videos to keep content relevant and engaging.

See it in action

See what it can do for your content

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